In January 2025, Binance TR conducted a comprehensive survey involving 20,000 Turkish cryptocurrency users to analyze the trends and preferences shaping Türkiye’s dynamic crypto asset ecosystem. The findings reveal a robust confidence in the future of digital assets among Turkish investors, with 79% expressing assurance in the long-term validity of cryptocurrencies. Specifically, 46% of respondents indicated they are “very confident,” while 33% are “confident” about the enduring relevance of crypto assets.
The survey highlights a significant commitment to cryptocurrency investments among Turkish users. Notably, 35% of participants invest exclusively in crypto assets, and 28% allocate more than half of their investment portfolios to digital currencies. This substantial allocation underscores the pivotal role cryptocurrencies play in the financial strategies of Turkish investors.
A considerable portion of Turkish investors adopts a long-term investment approach, commonly referred to as HODLing. The survey indicates that 43% of users prefer to hold their crypto assets for extended periods, viewing them as a means for value storage and financial independence. In contrast, 27% engage in short-term trading, and 19% utilize cryptocurrencies primarily for savings purposes.
The driving factors behind cryptocurrency investments in Türkiye are diverse. Approximately 28% of users are attracted by the high return potential of digital assets, while 15% are motivated by an interest in innovation and technology. Additionally, 13% of respondents appreciate features such as fast and cost-effective transactions, decentralization, and the financial autonomy that cryptocurrencies offer.
When it comes to storing crypto assets, Turkish users exhibit a balance between security and accessibility. The survey reveals that 43% of participants prefer to store their assets on centralized platforms, valuing the ease of access and user-friendly interfaces these platforms provide. Meanwhile, 28% opt for personal wallets, prioritizing enhanced security and control over their holdings.
Turkish investors display notable optimism about Bitcoin’s future valuation. The survey shows that 61% of participants anticipate Bitcoin’s value to reach between $101,000 and $200,000 by 2025. Looking further ahead, 51% believe that Bitcoin’s price will exceed $300,000 by 2030, reflecting strong confidence in the cryptocurrency’s long-term growth potential.
The demographic profile of cryptocurrency users in Türkiye is predominantly young and well-educated. Individuals aged between 26 and 45 constitute 61% of the user base, with 28% falling within the 26-35 age range and 33% between 36-45. Additionally, 61% of crypto users hold a university degree or higher, highlighting the significant role of education in fostering technology-oriented financial trends.
The survey indicates a growing interest in cryptocurrencies among both seasoned investors and newcomers. While 49% of users have been involved in the crypto sector for one to five years, 30% have entered the market within the past year. This influx of new participants signifies an expanding audience and increasing acceptance of crypto assets in Türkiye.
Türkiye continues to solidify its status as a significant player in the global cryptocurrency market. According to a report by Triple-A, the country ranked third worldwide in crypto asset ownership in 2024, with a 19.3% adoption rate. This high level of adoption is attributed not only to the pursuit of financial returns but also to the young and tech-savvy population’s enthusiasm for innovation.
The anticipation of regulatory frameworks in 2025 is expected to further enhance the adoption rates and interest in the crypto sector within Türkiye. Mücahit Dönmez, General Manager of Binance TR, stated: “With regulatory frameworks expected in 2025, adoption rates and sector interest will likely grow, solidifying Türkiye’s position in the global crypto ecosystem.”
Binance TR’s 2025 Cryptocurrency User Survey provides valuable insights into the confidence, preferences, and behaviors of Turkish crypto investors. The findings underscore a strong belief in the long-term viability of digital assets, a commitment to substantial investment allocations, and an optimistic outlook on future valuations. As regulatory developments unfold and the ecosystem continues to mature, Türkiye is poised to further strengthen its role as a hub for blockchain innovation and cryptocurrency adoption.