In a bold move that blends real estate acumen with digital asset strategy, Cardone Capital—led by investor and author Grant Cardone—has purchased 1,000 Bitcoin (~$100 million) to hold as part of its corporate treasury. This marks a significant leap for the real-estate sector into the Bitcoin reserve movement, traditionally popularized by firms like MicroStrategy.
The transaction, which was first reported in SEC-style financial disclosures and public statements made last week, places Cardone Capital among the top 30 corporate entities in terms of Bitcoin holdings. The firm currently holds a diverse real-estate portfolio worth approximately $5.1 billion, spanning 14,200 multifamily units and over 500,000 square feet of Class A office space.
Grant Cardone, a firm believer in combining traditional assets with digital innovation, first hinted at this strategy back in January. Cardone Capital launched a fund that would funnel income from real-estate cash flows into Bitcoin purchases, framing the asset as a long-term hedge and growth vehicle . The recent acquisition of 1,000 BTC validates this approach—and promises more.
Building on this momentum, Cardone Capital plans to expand its Bitcoin holdings aggressively by adding another 3,000 BTC before year’s end. The broader company roadmap includes an additional 5,000 real-estate units, underscoring a dual focus on both its physical and digital asset portfolios.
What makes Cardone’s announcement especially notable is how it fuses real estate income with Bitcoin accumulation. By allocating property-generated cash toward BTC purchases, the firm aims to build a digital currency reserve using existing income—rather than tapping into debt or equity markets .
This approach echoes the strategies of other public entities that have appended Bitcoin to their treasury. As of mid-2025, around 240 firms hold Bitcoin, representing roughly 4% of the total supply . Yet Cardone Capital is among the first major private real-estate businesses to leverage real-world rent and ownership revenues to fund BTC neutrality, rather than tapping into share issuance or convertible debt.
Cardone Capital’s announcement triggered palpable market attention. Bitcoin-friendly investors welcomed the news as another institutional-strength endorsement—and a diversification of corporate Bitcoin holders beyond the tech and finance sectors. While the firm remains privately held, the move carries broad symbolic power. It suggests that industries long considered traditional—like property management—are now adopting digital-first treasury strategies.
Following similar announcements from European chipmaker Sequans and Japanese investment firm Metaplanet, Cardone’s move indicates a broader trend. Jeremy Allaire of Circle noted earlier this week that such treasury conversions signal a rising institutional confidence in Bitcoin’s value storage role—that’s getting momentum not just on Wall Street, but Main Street as well.
Still, Cardone’s strategy is not without risk. Bitcoin’s well-documented volatility introduces new exposure to a company traditionally reliant on steady rental revenue. Critics worry that balance-sheet allocation to Bitcoin could impact debt covenants, accounting practices, or investor sentiment—especially if prices shift suddenly.
Cardone addresses these concerns by underscoring discipline. The firm plans to dollar-cost average using recurring cash flows rather than lumping capital infusions. It also maintains it is purchasing and holding Bitcoin via institutional-grade cold storage—eschewing ETFs or derivatives.
Grant Cardone himself described Bitcoin as a strategic complement to property, rather than a speculative bet. He makes clear the firm is taking long-term, not short-term, risk—and is mindful of real-world obligations
Cardone Capital has positioned itself at the intersection of real asset management and digital finance. Over the coming months, three factors will determine whether this strategy proves visionary—or cautionary:
1. Bitcoin price performance. A steady rise could validate the strategy and draw more capital into the crypto-real estate fusion. A sharp downturn could trigger scrutiny.
2. Regulatory and accounting standards. As Bitcoin holdings become more mainstream, regulators may alter reserve-class accounting methods, revaluation practices, or capital ratio treatments—especially for private firms.
3. Imitation effects. A successful year for Cardone could spark similar moves across private equity, REITs, and asset managers seeking inflation-resistant reserve frameworks.
With its $100 million Bitcoin purchase, Cardone Capital has cemented its place as a pioneer in merging traditional real estate portfolios with long-term digital asset strategy. The first tranche is significant—but the planned acquisition of 3,000 more BTC demonstrates commitment to the model. As Cardone effectively becomes the first major private real-estate Bitcoin treasury, other mainstream firms may follow suit—or watch closely from the sidelines.
On balance, Cardone’s move represents both a strategic hedge and a signaling event. It showcases how Bitcoin is stepping beyond speculative markets and into core treasury thinking—even among firms whose bread-and-butter is brick and mortar, not blockchain.